IN PRODUCTION: While people are busy shopping for winter coats, the spring ad campaigns are gearing up. Expect to see an abundance of campaigns with supermodel Gisele Bündchen, who already has been been booked for Christian Dior (shot by Nick Knight), Balenciaga (shot by David Sims), Missoni (Mert Alas and Marcus Piggott) and Dolce & Gabbana (Steven Meisel). Meisel will also be shooting the Versace, Prada and Valentino campaigns, with Amber Valetta, Elise Crombez and Karolina Kurkova, respectively. The YSL account, which Meisel handled last season, is going to Glen Luchford this time around. The model is said to be Christy Turlington. And as for Alas and Piggott, the duo are clearly riding high off their winter campaign for Louis Vuitton. In addition to Missoni, they are booked for Hugo Boss’ spring campaign.
This story first appeared in the November 12, 2002 issue of WWD. Subscribe Today.
— Jacob Bernstein
ON THE RADAR: Maer Roshan is pressing forward with his new magazine Radar. According to sources, the editor has been looking for downtown office space (albeit cheaper downtown office space than he had while he was the editorial director at Talk) and he recently told a few confidantes that it’s looking as though he may have enough money to go forward with three test issues of the magazine in the spring. Still, Roshan’s deals for preliminary financing have not all been finalized, and he is continuing to take meetings with potential investors. David Pecker’s American Media remains involved with printing and distribution, while a small group of investors will finance the editorial development of Radar. Roshan declined to comment.
SUNDAY DUTY: Inside every media reporter is a kid at heart. Attending the packed press screening Sunday night of AOL Time Warner’s “Harry Potter and the Chamber of Secrets” at the Loews Theater in New York were The Wall Street Journal’s media reporter Matthew Rose, with his wife, Kim Strassel, its editorial page writer; the WSJ’s Martin Peers, who covers media, with his kids; The New York Times’ David Carr; Mediaweek’s Lisa Granatstein; Ad Age’s Anne Marie Kerwin, who also had her kids in tow; Jon Friedman, media editor of CBS Marketwatch.com, and The New York Post’s Keith Kelly, with his son, Ruairi.
And the evening generated surprising goodwill from the usually-bitchy media pack, who gave the film pretty good reviews, despite its length and the fact that some felt it wasn’t as amazing as the first one. The film opens nationwide on Friday.
The media event was also perfect timing for Ed Adler, senior vice president of corporate communications at AOL Time Warner, which hosted the event, because his son was celebrating his birthday that night and got to bring friends along. That was great, but what does he do next year?