A YSL TOO FAR?: Has sexy Tom Ford finally gone too far? His totally nude male ad for his new Yves Saint Laurent men’s fragrance, M7, may not be seeing much exposure this fall. Several magazines, including Interview, GQ and Out, rejected the ad that shows model Samuel de Cubber lounging au naturale. Only V, Flaunt, Index and Art Forum accepted the nude ad. It will appear in V and Index’s November/December issues, and Flaunt and Art Forum’s December issues.
This story first appeared in the October 18, 2002 issue of WWD. Subscribe Today.
Ford came up with two ads for the campaign, the aforementioned nude one, and a tamer upper-body version of de Cubber, which GQ and W are running in their November and December issues, respectively.
“The ad is fantastic. I would personally have liked to run it. We have an advertising base that’s very broad, but some advertisers would be uncomfortable with full-frontal nudity,” said Joe Landry, publisher of Out. “We have some female readers in the magazine who would be uncomfortable with it as well. We have a lot of hurdles to overcome, being a gay magazine. Advertisers are looking for reasons not to advertise, and I didn’t want to give them a reason to be uncomfortable.”
Sandra Brant, president and publisher of Interview, said: “I felt the image was really strong and beautiful. Our problem was, our printer was not comfortable [printing it].”
De Cubber isn’t the only guy appearing in the buff in V’s current issue. The magazine also features a story called “Where Were You…Showing Some Skin,” in which top fashion-media personalities gave the magazine some very revealing shots of themselves. Among those captured are the buck-naked and relatively well-endowed photographers Terry Richardson and Mario Sorrenti (the latter from his days as a Bruce Weber boy), Carine Roitfeld (frolicking on the beach in a bikini), Cheap Date editor Bay Garnett (lifting her top to show her breasts), and stylist Victoria Bartlett (topless).
LAYOFFS AT ROSIE: The shutdown of Rosie O’Donnell’s namesake magazine has cost 120 people their jobs, Gruner + Jahr said Thursday. Not being laid off, however: Rosie editor-in-chief/Rosie nemesis Susan Toepfer and Rosie publisher Joan Sheridan, who will remain with the company to help with “new business development projects.”
According to O’Donnell’s spokeswoman: “Rosie is saddened that they wouldn’t transition the magazine to keep the staff employed. Because the magazine wasn’t going in the direction she envisioned, she just wanted to take her name back.” The spokeswoman also added that the $10,000 that O’Donnell gave most staffers is “the most you can give someone as a gift, without them getting taxed on it.”
Meanwhile, why is Dan Brewster updating his Rolodex? G+J’s chief executive officer had a staffer from his office calling around Thursday to make sure his contacts were in order.
“Nothing’s going on,” said his secretary. “It’s just that his Rolodex hasn’t been updated in two years.” So the secretary hired a temp to make the calls.
HAVE IT YOUR WAY: Celebrities such as P. Diddy, Justin Timberlake, Benecio Del Toro, Ben Stiller, Dennis Hopper and Michael Imperioli of “The Sopranos” will be customizing jeans from the new high-end denim line, Blue by Sean John, to auction off at a fund-raising event for Working Playground Inc., which brings the arts into New York City classrooms.
Details magazine (which carried the Blue campaign exclusively this fall) and Sean John will co-host a party Wednesday night at Luxe Studios in New York, where a gallery-style celebrity denim auction will take place. The celebrities will dye, paint, bleach and cut their jeans to reflect their personal style. Rumor has it Imperioli’s jeans might have bullet holes in them.
LATONA’S SELF-DENIAL: Valerie Latona, beauty director of Shape, has decided to stay at the magazine. She had accepted a similar post at Self, as reported. A Self spokeswoman said the magazine will resume its search.
PR MOVE: New York Magazine’s director of public relations Jenny Parker is leaving Primedia. The PR flack is headed to Time Inc. as the deputy director of communications for Fortune, reporting to Carrie Welch, director of communications.
MANSON’S MOVE: Scott Manson has been named editor of the U.K. men’s magazine Loaded. Manson will replace Keith Kendrick, who will move to the new post of group editor, new product development, for IPC Ignite, which publishes the magazine. Formerly deputy editor of Loaded, Manson joined the magazine in April 2001. He previously edited Ministry magazine and has also worked for The Sunday Times of London, The Guardian and Time Out. Both appointments are effective Nov. 1.
ELLE BOOSTER: Elle magazine will boost its rate base 5.3 percent, from 950,000 to 1 million, beginning with the February 2003 issue.
Carol A. Smith, senior vice president, Elle Group publishing director, attributed the magazine’s growth to a new investment in strategic marketing.
However, advertising continues to be a struggle. Through November, Elle’s ad pages are down 25.8 percent to 1,784.29, according to Media Industry Newsletter.