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MEMO PAD

FUR SURE: The only furs Carine Roitfeld, the hyper-chic editor of French Vogue, owns are a short fur jacket by Cerruti and a Helmut Lang shearling. But the September issue of her magazine is wall-to-wall fur, from the Dior coyote blouson on the cover...

FUR SURE: The only furs Carine Roitfeld, the hyper-chic editor of French Vogue, owns are a short fur jacket by Cerruti and a Helmut Lang shearling. But the September issue of her magazine is wall-to-wall fur, from the Dior coyote blouson on the cover to four fashion shoots inside. Even eight pages of jeweled watches are photographed against a backdrop of fluffy kittens. The themed issue is the talk of Paris fashion circles and is proving as divisive as the fur issue itself: some like it, some don’t. Critics deride it as too one-note. Roitfeld said she realized she was tackling a taboo subject, but defends the issue, saying the acres of fur parading on fall runways represented a trend “too strong to ignore.” But she also gives voice to anti-fur figures, including Stella McCartney, who contributes an essay entitled “The Horror.”

GUTFELD — PARTY CRASHER: Gear magazine’s fourth anniversary party, held Wednesday night at The Park, attracted a chic crowd as well as interloper Greg Gutfeld, editor in chief of rival Stuff magazine. Gutfeld stopped by to say hello to Gear editor Bob Guccione, Jr. while on his way to a Stuff party taking place three blocks away at Lot 61. The confrontational Stuff editor, known for his unsolicited attacks on media figures, took an olive branch approach this time out: he invited Guccione to ditch his own magazine’s party and head over to the Stuff gig instead. Guccione wisely declined. “But say hello to Felix Dennis for me,” he told Gutfeld. “Felix and I are friends, you know.” As it turns out, the enigmatic Dennis was a no-show to his own magazine’s party even though he was in town this week. The Stuff party attracted Justin Timberlake, Pink, Outkast, Christina Aguilera, and an overly exuberant Kirsten Dunst, who stood on the banquettes with her posse and took in the scene.

P. DIDDY’S CONFESSIONAL: When Sean “P. Diddy” Combs was nominated for the Council of Fashion Designers of America’s Men’s Wear Designer of the Year award last spring, he told a radio morning show that he was now considered “one of the top five designers in the world.” Now that he’s got that out of his system, (he lost to Marc Jacobs), he tells The New Yorker’s fashion issue, which hits newsstands Monday, that his business idols are Ralph Lauren and Martha Stewart, whom writer Michael Specter describes as “two self-invented characters whose deft re-creations of America, real and imagined, have made their fortunes.”

“Those are the templates,” said Combs. “When you look at what they have accomplished, it’s magnificent.”

The fashion issue, which has the coverline, “Puff Daddy Wants to Be the Next Martha Stewart,” carries 104.14 ad pages, down 11.3 percent from a year ago. Among its advertisers are Banana Republic (with a gatefold), Calvin Klein, Zegna, Christian Dior, Cole Haan, and Timberland.

ATTENTION SPORTS FANS: Just shy of editor in chief Susan Casey’s first anniversary at the helm, Sports Illustrated for Women said it plans to publish 10 times a year in 2003 instead of eight. The magazine will increase its rate base to 500,000 with its February issue, up from 400,000. In addition, Deanna Lowe has joined as creative director, replacing art director Mimi Dutta, who became creative director of Business 2.0. Lowe had been design director for Worth magazine.

WOOF-WOOF: How much is that doggy in the Comme des Garçons Shirt ad? Sorry, she’s not for sale, but “Luna,” a miniature Schnauzer, does have well-known owners: Condé Nast international chairman Jonathan Newhouse and his wife Ronnie Cooke Newhouse, art director for the CDG campaign, who said the photos of Luna and “her friends,” were taken by art photographer Jeff Mermelstein, with each pup identified by name, like the supermodels of yore. Consistently quirky — and never with a shirt in sight — ads for Comme des Garçons shirts have featured trucks, cartoons, glaciers and poetry. The canine campaign is slated to appear in such magazines as i-D, The New Yorker, V, Index, Bomb, SleazeNation and Crash.

CINDI’S ‘DO’: Glamour’s Cindi Leive will take the magazine’s well-honed fashion ‘Do’s and Don’ts’ column to Hollywood’s red carpet for the 54th annual Emmy Awards Sept. 22. The very pregnant but highly energetic editor in chief will work with “Entertainment Tonight’s” Mary Hart on the segment. The show will air either Sept. 23 or Sept. 24 on ET, a Glamour spokeswoman said. “It’s too soon to say if Glamour will be breaking out the black bars [covering the chosen victims’ eyes]. We won’t know until the piece has been edited,” said a spokeswoman.

NEWMAN JOINS MAXIM: Amy Newman has been named marketing director of Maxim. She succeeds Kim Willis, who left the magazine. Newman will be responsible for branding Maxim within the entertainment, fashion and sporting industries as well as developing new relationships with the ad community. Most recently, Newman was the president of triP Entertainment, a marketing and p.r. firm, prior to which she was vice president of entertainment p.r. at Edelman Public Relations Worldwide.

LEWIS REPORTS: Robin Lewis, president of the Robin Lewis Inc. consulting firm, has launched a monthly newsletter called “Robin Reports.” A former Fairchild Publications vice president, Lewis has long been outspoken on industry issues. The first issue includes his nine-step recovery program for The Gap.