GROWING PAINS: On Wednesday, news broke that Primedia was exploring the possibility of selling Seventeen. Practically every big publisher in town was said to be interested — although, if that were the case, why did Primedia even have to announce the title was for sale? Perhaps the truth of the matter is that almost all the teen titles are struggling. While Hearst’s Cosmogirl is expected to post a modest 2.3 percent gain on newsstands for the second half of the year when official Audit Bureau of Circulations numbers are released next week, the rest of the teen editors don’t seem to be doing much better than their readers when they’re stuck in detention. Christina Kelly’s YM, as reported, has repeatedly overstated its newsstand numbers when its newsstand readership has actually been declining steadily for the last two years. The newsstand sales of Barbara O’Dair’s Teen People are expected to drop 8.3 percent for the second half next week, a Time Inc. spokeswoman said, while Seventeen’s percentage drop is expected to be in the low double digits, sources said. It’s still not, as one former teen editor said, “a Madamoiselle situation,” over at Seventeen since the title continues to be profitable (although declining), but in the aftermath of the teen pop implosion, “the market does not belong to them anymore.” For Seventeen and Teen People, it will be the third consecutive period of decline in their newsstand figures.
This story first appeared in the February 7, 2003 issue of WWD. Subscribe Today.
— Jacob Bernstein
VISIONAIRE UNDER GLASS: The star of Bergdorf Goodman’s windows next week won’t be clothes, but a book. The store’s collaborated with Visionaire to make the magazine’s 10-year retrospective, “Dreaming In Print,” the backdrop for spring fashions. Window director David Hoey and visual merchandising vice president Linda Fargo have invented tableaux that feature the larger-than-life face of book cover model Angela Lindvall in one, copies placed “in unexpected settings” in several others, according to Hoey, and yet another crammed with literally every image in the book. Naturally, there’ll be a party to celebrate, but co-editor Cecilia Dean, weary of crashers, won’t give out details. “We’re working on something,” she said.
— Greg Lindsay
UP THE LADDER: After joining Dazed & Confused as an editorial assistant just over four years ago, Callum McGeoch was promoted from deputy editor to editor last month, replacing his old boss Rachel Newsome. “I am going to be making small, subtle changes that will hopefully make a big difference. Bringing humor and soul into it is the key to success,” he said in an interview. Sources say Newsome was fired because her vision for the London-based magazine was too limited and cliquey — something the magazine is notorious for. And how can you blame them when Jefferson Hack and photographer Rankin are the publishers?
— Samantha Conti
STELLA & STEIN: Time’s Style & Design issue hopes to give readers a shock of the new on Monday, but they’ll at least get the same old Joel Stein. Stein, who’s writing his quirky personal essays for Entertainment Weekly now, chips in with the story of his day spent interning as a sales clerk at Stella McCartney’s Manhattan boutique. Pity Sandra Bullock’s stylist, who had to bear Stein’s critique of an item that wasn’t “Bullocky enough,” and pity the sales staff that had to put up with his attempt to take over the sound system. Still, he learned a thing or two about retailing in the Meatpacking District. “They also don’t have sale signs, although in this case there was a 60-percent-off sale on almost everything in the store. We just told people when they came in. The thing was, almost nobody was coming in,” Stein writes.
IF IT AIN’T BROKE, FIX IT: The Musical chairs game at Entertainment Weekly continues unabated. Just weeks after moving in two new editors to take over the front of the book section, new editor Rick Tetzeli has tapped former Us Weekly writer Sarah Saffiian as a senior editor, handling the reviews, made a lateral move (officially billed on the press release as a promotion) with assistant managing editor Mark Harris (the 14-year EW veteran was aiming for the executive editor position vacated by Richard Sanders, but was made an editor at large instead), and promoted Jon McAlley and Jay Woodruff to become the magazine’s new assistant managing editors.
BRIGHT LIGHTS, BIG FASHION: Yet another fashion editor has joined the six-figure book advance club — and this time it’s a British-based one. Bronwyn Cosgrave has just quit her job as features editor of British Vogue to write a book about the love affair between film and fashion. The Canadian-born Cosgrave, who is based in London and has worked with Vogue since 1998, secured a six-figure advance from Bloomsbury for the book, which will be published in 2005 in the U.S. and the U.K. “I’m going to take a good look at how fashion and film came together, and how their relationship blossomed as a consequence of the Oscars — which was the catalyst,” she said, adding that the 125,000-word book will rely “more on words than pictures” to tell the story.