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BABY BOOM: Just one month after Vogue ran a cover photo of Amber Valletta and her baby boy, Harper’s Bazaar weighs in with Elizabeth Hurley and her newborn baby, Damian, on its August cover.<br><br>Was Glenda Bailey, editor in chief of...

BABY BOOM: Just one month after Vogue ran a cover photo of Amber Valletta and her baby boy, Harper’s Bazaar weighs in with Elizabeth Hurley and her newborn baby, Damian, on its August cover.

Was Glenda Bailey, editor in chief of Harper’s Bazaar, having baby envy? Not exactly.

“This was shot months before,” said a Harper’s Bazaar spokeswoman, explaining that the shoot took place in May, when Hurley’s baby was one-month old. “We had to wait for the paternity tests to come back before we could conduct the interview,” she said. The spokeswoman pointed out that Hurley gave her first interview to Bazaar.

“While both magazines happen to coincidentally feature mother and child on their covers, we feel that the two are really quite different. Vogue’s cover story is about models and their children, while Bazaar’s is a world exclusive on a hot news topic involving a celebrity and the controversy surrounding her pregnancy,” she said.

BARON’S EYE: For the second season, Fabien Baron donned his photographer’s hat for Michael Kors’ fall Collection and Kors Michael Kors campaigns.

Kors’ Collection ads show a sexy Carmen Kass in various poses. One shows her wearing nothing but a fur coat and sunglasses, holding a Michael Kors bag, while another has her kicking back, wearing brown suede boots, a camel suede skirt, sleeveless turtleneck and fur.

“I think there’s a way to have fantasy and show merchandise,” said Michael Kors. “We show a lot of texture in the photographs. You can almost touch the cashmeres, touch the suede and feel the fur.”

According to Kors, Carmen Kass reminded him of Ursula Andress, and the theme of his fall collection was “indulgent ski bunny…The most indulgent ski bunny of all time was Ursula Andress.”

Collection ads break in the September issues of Vogue, W, Harper’s Bazaar and Town & Country. Kors ads, featuring Maria Carla, will appear in In Style, Elle, Marie Claire and Lucky. Internationally, Collection ads will run in the British, Italian and French editions of Vogue. The Kors budget is flat to a year ago. According to CMR, a Taylor Nelson Sofres Co., Michael Kors spent $967,000 on media for the second half of 2001, excluding fragrance advertising.

WEST END STARS: The British luxury brand Garrard is searching for its future sales team among the actors of London’s West End. The company, which will open its first store in London in the fall, has put an ad in The Stage, a British trade paper for the film and theater industry, for sales help. The ad says Garrard is looking for “star quality” for the store. “We’re looking for great personalities, not just people with lots of jewelry experience,” said a Garrard spokesman.

ROLLING ON: How is Ed Needham’s first week going as the managing editor at Rolling Stone? “I started Monday, and it’s a bit of an unnerving experience,” the editor told WWD on Thursday. “It’s kind of like dropping in from outer space. Even the most banal things around you are exciting. It’s like entering a foreign city where even the mailboxes and telephone booths are new. They’re looking to see what I’m going to do. It’s been a bit strange.” Asked whether the Rolling Stone offices, which were a hotbed of debauchery during the Seventies and early Eighties, would be bringing decadence back to the work environment, Needham seemed miffed. “We didn’t have beer and babes in the office at FHM. I don’t know where people get that absurd stereotype from.”

A SOFT JUNE: Apparel and accessories ad pages took a dive in June, declining 16.1 percent to 1,434.1, according to Publishers Information Bureau. For the first six months of the year, ad pages in the category dropped 19.3 percent to 9,793.5.

Toiletries and cosmetics paint a prettier picture. In June, ad pages were up 5.1 percent to 1,713.9. However, ad pages for the first six months of the year fell 5.7 percent to 7,644.1, according to PIB.

STELLA’S DRAW: Stella McCartney has nothing against fashion photography. But for her first campaign since launching her signature collection with Gucci Group a year ago, the designer tapped British illustrator David Remfry to capture the sexy — and sometimes edgy — spirit of her brand.

“I wanted to do something new, just to push fashion advertising along,” she said. “They’re an artist’s drawings really. They’re very beautiful. You’d put them on your wall.”

McCartney said she discovered Remfry’s drawings of nudes in an art magazine from the Sixties, tracked him down and offered him the assignment. But there are clothes in the McCartney campaign, which breaks in September issues of about 20 titles in Europe and America. Model Tetyana sat for Remfry for about a week, modeling the fall 2002 collection. Preferring to surprise readers, McCartney declined to provide an ad image, but said they’re in black and white with a block of color superimposed.

GROWING PRESENCE: Paul & Joe, the six-year-old Paris-based fashion label, is increasing its ad spending for fall with a bigger presence in the U.S. Last fall, the company spent $800,000 on its ad campaign. That will increase to $1.12 million this fall. Ads will run in the September Interview and also the September/October and November/December issues of V magazine. That’s in addition to a European roster that includes the new Berlin magazine in Germany.

The U.S. ads are expected to raise the company’s profile Stateside and promote its store on Bond Street between Broadway and Lafayette Street.

Corinne Day photographed the ads, which were styled by Lucinda Chambers. The campaign was shot in the countryside of Essex, England. According to the company, the models were styled to look “blank and peaceful.”

“I want to leave the meaning and origin of the picture to the viewer’s imagination,” said Sophie Albou, founder and designer of Paul & Joe.

CNN BASHING TRULY INTERNATIONAL: Israeli leaders are furious with CNN for airing a series of documentaries on the families of Palestinian suicide bombers. The Palestinians are furious with CNN because they believe its reporting favors the Israelis. But in the U.S., some high-profile people within the network appear to be furious with CNN chairman Walter Isaacson for the recent hirings of Connie Chung and Paula Zahn. At a heavyweight affair thrown Wednesday night by Tina Brown, celebrating the debut of Jamie Rubin’s PBS show “Wide Angle,” Rubin’s wife, Christiane Amanpour — CNN’s esteemed international correspondent — was heard telling guests that they ought to walk across the room to tell Isaacson that the Fox-ification of CNN must stop. Potentially more humiliating, the makeover doesn’t seem to be working: Chung’s show has been getting outfoxed by the competition since it hit the air last month. And Zahn has failed to make the kind of splash CNN executives had hoped for when they hired her last year. All this comes only weeks after Ted Turner broke ranks with the company, blasting Time magazine and calling Israeli treatment of the Palestinians “terrorism.” That prompted Isaacson to videotape a statement in which he downplayed Turner’s current involvement with CNN. The network also began making concessions to the pro-Israli lobby, further upsetting CNN staffers, among them Amanpour.