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MEMO PAD

AN IN-HOUSE JOB: Readers of FHM can rest assured that the editorial vision of its former editor will live on in his absence. In other words, more babes, more beer, and loads of gadgets. As expected, Scott Gramling, the number two at FHM, was named the...

AN IN-HOUSE JOB: Readers of FHM can rest assured that the editorial vision of its former editor will live on in his absence. In other words, more babes, more beer, and loads of gadgets. As expected, Scott Gramling, the number two at FHM, was named the magazine’s new editor in chief. Gramling replaces Ed Needham, who was tapped last week as the new managing editor of Jann Wenner’s Rolling Stone.

SPIELBERG PREDICTS GAP’S SURVIVAL: Despite its current financial woes, retail giant Gap Inc. will stay in business until at least 2054. That’s the prognosis of none other than Steven Spielberg, who gives the Gap prominent product placement in his thriller “Minority Report,” opening this Friday. The film, set 52 years in the future, features one scene where Tom Cruise enters a future-Gap store only to be greeted by name by a virtual-reality avatar saleswoman, who asks him how he likes the clothes he bought during his last visit. Indeed, the most fun one might have during this two-and-a-half-hour flick is tracking Spielberg’s product placement as a referendum on retail longevity. OK, Guinness beer and Bulgari watches will definitely still be around in 2054. But Aquafina? The film also includes plugs for Reebok, Minority Report distributor Twentieth Century Fox (subtle), USA Today, Burger King, Pepsi, Ben & Jerry’s and the TV show “Cops,” which probably still will be running in 2054, along with the cryogenically unfrozen Judge Judy. And to think there was a time when sci-fi was about reimagining the future.

WHERE’S THE BEEF: Surfer Laird Hamilton and his wife Gabrielle Reece snared the cover of this year’s edition of Sports Illustrated for Women’s swimsuit issue, which hits newsstands today. But the mag’s “Sexiest Men in Sports” section packs in plenty of others including: Mike Piazza, skateboarder Tony Hawk, Los Angeles Laker Rick Fox, the NFL’s Tiki and Ronde Barber and Olympic speed skater Apolo Ohno. Presuming readers will buy into the theory that method acting is a sport of sorts, Dennis Quaid also made the cut.

SIFW editor Susan Casey said Mike Tyson’s nemesis Lennox Lewis was the one athlete who couldn’t swing a photo shoot into his schedule. Aside from him, every jock the magazine approached was game. Thankfully, Piazza was shot two days before the “Is-he-or-isn’t-he” controversy. “I wonder if he would have done it a week later.” Casey said.

GRENIER JOINS SANDERS: Jane Grenier, associate publisher of Gourmet, has been named associate publisher, marketing, at Teen Vogue, effective July 1. She’ll report to Gina Sanders, her former boss at Gourmet who was named vice president and publisher of Teen Vogue.

Grenier will oversee promotion, merchandising, market research and creative services for the teen title.

Grenier has worked at Gourmet since 1997, overseeing its creative services. Earlier, she was marketing services director at Esquire and for five years before that, she worked at Vogue, rising to promotions director.

DALLAS HAILS IN STYLE: The Dallas Market Center will depart from tradition in October when it hands its highest kudo, the Fashion Excellence Award, to In Style magazine at the annual Dallas Fashion Awards gala.

This is the first time the DMC has not selected a designer to receive the crystal obelisk trophy. Past recipients include Geoffrey Beene, Gianni Versace, Carolina Herrera and the House of Emilio Pucci.

“In Style has done nothing short of change the landscape of fashion publishing,” asserted Carrie Carter, vice president for apparel marketing at the DMC. The Oct. 26 awards gala at the international Apparel Mart will also recognize 13 winners of Dallas Fashion Awards, a competition in which buyers vote for top-performing lines.

FASHION PASSION: She roared into Wallpaper less than a month ago, but Christina Ferrari apparently already has a clear vision for the London-based magazine. A priority? Fashion. Ferrari, who was named acting editorial director of Wallpaper after Tyler Brule’s exit last month, was in Milan last week making the rounds at all the big fashion houses. And insiders say the fashion staff is already swooning at the prospect of more space for fashion. “Bottega Veneta bags are being called in, as are Richard James suits,” one said.

GREETINGS: The sales staff at Harper’s Bazaar can’t be too happy about the message they’ve been asked to leave on their answering machines. After saying that they’re unavailable to take the call, several of them recite the following message: “And remember. At its best, fashion is Bazaar. Be Bazaar.”

NEW CANDY CHIEF: Daily Candy, the style-related Web site, has named Adrienne Becker as its chief executive officer, a new position. Becker, a former head of publicity for USA Networks, will oversee marketing, ad sales and business development for the Web site. The site’s editorial content, which features samples sales, party listings and other fashion-related information, will continue to be handled by Dany Levy.