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Memo Pad: Bringing Sexy Back… Moving Parts… Jennifer Barnett

GQ banked its best-selling issue of 2006 with its theme of "Love, Sex and Madness" last April, featuring cover model Adriana Lima.

Lindsay Lohan On The Cover GQ Magazine

Lindsay Lohan On The Cover GQ Magazine

WWD Staff

BRINGING SEXY BACK: GQ banked its best-selling issue of 2006 with its theme of “Love, Sex and Madness” last April, featuring cover model Adriana Lima. Editor in chief Jim Nelson is bringing the issue back in April with Hollywood party girl Lindsay Lohan as the cover subject. Along with Lohan’s thoughts on sex and madness, gathered in an interview conducted while the actress was still in rehab, Nelson conducted a Q&A with director Pedro Almodóvar. Nelson, a big fan of Almodóvar’s films such as “Volver” and “Talk to Her,” has not written a piece for the magazine since a profile of Morrissey he penned in April 2004. In addition, GQ names its Best Designers in America in a special section, including Tim Hamilton and Michael Bastian, who both were nominated for 2007 Council of Fashion Designers of America Swarovski awards for men’s wear, adampluseve’s Adam Lippes, Helmut Lang’s Michael and Nicole Colovos and Band of Outsiders’ Scott Sternberg, among others. The issue hits newsstands nationwide on March 27. — Stephanie D. Smith

MOVING PARTS: Marie Claire creative director Paul Martinez has left Marie Claire for Men’s Journal, the highest-level defection from the magazine since Joanna Coles took over as editor last year. He replaces David Matt, who left Men’s Journal for Workman Publishing after two years at Wenner Media.

The three years Martinez worked at Marie Claire were under two very different aesthetic regimes, from the more commercial sensibility of axed editor Lesley Jane Seymour to the near-total redesign Coles implemented last fall. That edgier look has not exactly sent magazines flying off the stands: The November issue, which insiders criticized for its stark, black-and-white close-up cover of Sarah Michelle Gellar, sold 243,427 copies, according to the most recent publisher’s statement, compared with 483,721 the year before — a 50 percent drop. Overall, newsstand sales for the second half of 2006 were down 26.9 percent.

This story first appeared in the March 20, 2007 issue of WWD.  Subscribe Today.

Jennifer Barnett, who worked at Marie Claire under Glenda Bailey’s successful editorship and then followed Bailey to Harper’s Bazaar, recently returned to the magazine as editor at large and sources indicated she’s taking an active role on covers. — Irin Carmon

GONE GREEN: Former Time Out New York editor in chief and Martha Stewart executive Cyndi Stivers appears to be working away at her latest venture, said to be a green media company with a major Web site component. Several employees have already been hired to work in offices on Manhattan’s West Side. Stivers, who left her post as executive vice president of Martha Stewart Living Omnimedia in November, did not respond to requests for comment. — I.C.

STEALING BEAUTY: Watch out Allure, Condé Nast Traveler is making an aggressive push for more beauty advertising. Last year proved to be a flat year for beauty ad pages but the magazine is predicting a 35 percent increase by the end of 2007. On this note, the magazine is introducing a special section in its April issue that is devoted to beauty, with Dove as its sole advertiser. “We’ve targeted beauty as a growth category because it’s highly relevant to our readership,” said Lisa Hughes, vice president and publisher. This is the first time Dove has advertised in the magazine. Babs Rangaiah, director of media and entertainment at Unilever, said the company chose CN Traveler for its Dove Pro-Age campaign because the travel sector is aligned with the brand’s “global approach to real beauty.” A spokesman for the magazine pointed out that only 50 percent of its ads come from the travel category. — Amy Wicks

CORRECTION: The New York Times Web width reduction is planned for August 2007 and the consolidation of its metro New York plants will take place in the third quarter of 2008. This information was incorrect in the Memo Pad item “Shave Off Those Inches” on page 5, March 15.