WWD.com/media-news/p-g-names-keri-russellas-new-face-of-cover-girl-544029/
government-trade
government-trade

P&G Names Keri RussellAs New Face of Cover Girl

Cover Girl has found that it's hardly impossible to land a beautiful face to represent its brand.

Keri Russell

Keri Russell

WWD Staff

NEW YORK — Cover Girl has found that it’s hardly impossible to land a beautiful face to represent its brand.

The latest celebrity to sign on as a spokesman with the Procter & Gamble makeup brand is Keri Russell, whose next project is the highly anticipated “Mission: Impossible III.” The multiyear contract is likely to pay the actress as much as $1 million a year, according to industry sources. The flick is scheduled to debut in May, while Cover Girl expects to bow Russell in their ads in late summer.

Russell, 29, became a beauty icon when she catapulted to stardom as the lead in the TV series “Felicity.” Best known for her tendrils of reddish brown hair and makeup-free skin, Russell will likely maintain her natural look while adding glamour with the help of Cover Girl’s beauty items. Russell will appear in TV and print ads.

In a statement, Russell said Cover Girl’s mantra of “Easy, Breezy, Beautiful” fits in well with her own fresh, natural style.

Russell’s work includes roles in the “The Upside of Anger,” alongside Kevin Costner and Joan Allen, and “We Were Soldiers,” opposite Mel Gibson. She made her New York stage debut in 2004 at the Lucile Lortel Theater in the off-Broadway production of Neil Labute’s “Fat Pig,” which also costarred Andrew McCarthy and Jeremy Piven. She is currently filming “August Rush,” opposite Robin Williams, Jonathan Rhys Myers and Terrence Howard, and will be seen in the psychological thriller “Butterfly, A Grimm Love Story.”

This story first appeared in the February 24, 2006 issue of WWD.  Subscribe Today.