HEARST EVICTS OPRAH: Hearst continued making cuts at its underperforming titles last week. On Friday, Hearst Magazines shuttered O at Home, the quarterly spin-off of O, The Oprah Magazine, as of its winter issue, on newsstands Nov. 25. The company reassigned O at Home editor Sarah Gray Miller to the helm of Country Living. Miller will replace former Country Living editor in chief Nancy Soriano, who left the magazine last month.
“During her time at O at Home, Sarah Gray Miller has shown talent and vision that we feel will translate wonderfully well to the Country Living brand,” said Hearst Magazines president Cathie Black. Prior to joining Hearst in September 2007, Miller was in charge of In Style’s special issues, and was the founding editor in chief of Budget Living.
This story first appeared in the November 10, 2008 issue of WWD. Subscribe Today.
Several other staffers from O at Home will join Miller at Country Living: Katy McColl as executive editor; Sheri Geller as design director; Natalie Warady as style and market director, and Jordan Crouch as editorial assistant. An O magazine spokeswoman also said the rest of O at Home’s small staff, save for a few exceptions, would be placed elsewhere in the company. Hearst will consolidate the content of O at Home back into the flagship title, which in July saw the arrival of new editor in chief Susan Reed. Despite the golden touch of the Oprah brand, the 2.4 million-circulation magazine hasn’t been immune to the downturn in ad spending. Through November, ad pages at O, The Oprah Magazine declined 12 percent, to 1,652, according to Media Industry Newsletter.
The closure of O at Home was just the latest move at Hearst to cut costs. After folding Cosmogirl last month, the company has laid off staffers across most of its titles including Seventeen, Town & Country and Harper’s Bazaar. Last week, the company let go a handful of staffers at Redbook, Good Housekeeping and Esquire.