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Natural beauty aficionados have a magazine to call their own. Organic Beauty hit shelves in January and targets the consumer who has helped grow the natural and organic personal care category into a $7 billion global business. Actress and Activist Olivia Wilde graces the inaugural issue, which features articles on green alternatives in personal care products, cosmetic surgery and injectables. Overseen by former Elle editorial director, Rona Berg, and published by Washington, D.C.-based Sovereign/Homestead, the bimonthly will include the lastest news on naturals, as well as fitness, fashion and lifestyle features.
This story first appeared in the February 13, 2009 issue of WWD. Subscribe Today.