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Richard Beckman, most recently chief marketing officer for Condé Nast and president of the Condé Nast Media Group, has been named president and chief executive officer of the Fairchild Fashion Group. His appointment is effective immediately.
Beckman will be responsible for all of the FFG businesses, comprised of Women’s Wear Daily, WWD.com, Footwear News, Fairchild Summits, Fairchild Books and Fairchild Classified. He will continue to report to Charles Townsend, Condé Nast president and chief executive officer.
“We decided to put the largest, richest marketing asset in charge of running this business,” said Townsend when he introduced Beckman to employees Wednesday afternoon. Townsend praised Beckman as “one of the most creative minds in the media business.”
Beckman is one of Condé Nast’s most seasoned sales executives. In 2002, he was named executive vice president, chief marketing officer of Condé Nast, and in 2004 was promoted to president of Condé Nast Media Group while retaining his chief marketing officer title. As president, Beckman oversaw large corporate sales and marketing programs for the company, including Fashion Rocks and Movies Rock, and in turn was responsible for 80 percent of the ad revenue at Condé Nast.
His 23-year career at Condé Nast includes top sales positions at its largest magazines. He was vice president and publisher of Vogue from 1998 until 2002, served as publisher of GQ from 1996 to 1998, and was publisher of Condé Nast Traveler from 1994 to 1996. He also has been twice named Condé Nast Publisher of the Year. Beckman started his career at The New Yorker in 1986.
Beckman takes over from former FFG president Dan Lagani, who is leaving the company. Louis Cona, senior vice president of the Condé Nast Media Group, will now oversee the Media Group and report to Townsend.
Beckman will have profit and loss responsibility for the business and editorial operations of FFG. On content issues, WWD editor in chief Ed Nardoza continues to report to Patrick McCarthy, chairman and editorial director of FFG. McCarthy continues to report to Condé Nast Publications chairman S.I. Newhouse Jr.