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From the Editors: WWD Launching Weekly Format

On April 29, the print edition of WWD will launch in a new weekly format.

The reader comes first.

That’s the bedrock on which the best journalism is built and a core value of WWD for the past 105 years.

This story first appeared in the March 12, 2015 issue of WWD.  Subscribe Today.

To better serve the global fashion, beauty and retail industries, WWD is about to embark on a transformation that’s a long way from the first edition of “Women’s Wear” on July 13, 1910, that told of “Mass Meetings of Manufacturers Today,” and “Talk of a Craze for Black in Paris.”

On April 29, the print edition of WWD will launch in a new weekly format — with global fashion and retail news, striking photography, analysis, features, profiles, opinions and spirited coverage of the rich social and cultural scene that revolves around this creative and essential sector. The final daily print edition will be delivered on April 24.

To be clear, this doesn’t mean we’re discarding daily journalism. On the contrary, we’re doubling down with an enhanced and invigorated WWD.COM where you’ll see deeper editorial content, more breaking news and more stories around the clock. As part of this evolution, we’ll continue to expand our growing domestic editorial team as well as our international staff. WWD will open new bureaus this year in China and Brazil that add to our existing offices in Paris, Milan, London and Tokyo — as well as correspondents throughout the world.

Along with an enriched WWD.COM, we’ll produce a curated Digital Daily edition of WWD that will reflect our judgment of the top stories of the day.

Any subscriber who currently receives a daily newspaper will receive the weekly edition as well as the Daily Digital, which will be delivered via secure e-mail each day. In order to ensure delivery, make sure we have your up-to-date e-mail address by going to wwd-email.com and entering your individual e-mail address. Or call WWD Customer Care at 1-866-401-7801.

For WWD.COM subscribers, the PDF (portable document format) currently available on the site will change into the weekly edition.

Why change?

The fashion and beauty industries today produce hundreds of billions of dollars globally, employing millions. And across sophisticated marketing, branding and distribution machinery, fashion and retail generate more individual wealth than any other industrial sector in the world. To embrace the far-reaching demand for actionable intelligence and breaking news, we need to erase geographic boundaries and eliminate obstacles to timely distribution. Geographic bias is a thing of the past, at least in this industry.

In a media age where algorithms, aggregation and native content have reshaped and destroyed many news organizations, WWD’s core values and mission remain. Get the story first. Be right. Be fair. And if an eccentric personality or two make things interesting along the way, so be it.

In some ways, this change may seem like a technology story, but ultimately, it’s about content. And about servicing you, the reader, more efficiently and more comprehensively. How you consume the information is up to you. Know that every day, we’ll continue to honor WWD’s great heritage and never waver in our pursuit to evolve it.

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