NEW BEAUTY STORES: NewBeauty magazine is getting into the retail business. Adam Sandow, chief executive officer of the quarterly magazine’s publisher, Sandow Media Corp., said stores will begin appearing in affluent markets next year but that a smaller 1,200-square-foot test unit, called NewBeauty, had a soft opening about two months ago in its home base of Boca Raton, Fla. The stores are being viewed as a “key revenue driver to build online and print properties,” according to Sandow, who said there was no specific sales per square foot target at this point. The concept is to focus on skin care with a limited selection of color cosmetics and fragrances. The store currently offers 700 items under 28 brands, including N.V. Perricone M.D., Dr. Brandt Skincare, MD Skincare and Pur-lisse.

FRAGRANCE AWARDS: At the 18th Fragrance Foundation Grand Prix du Parfum awards held in Paris April 3, the following winners were announced: Best women’s fragrance in selective distribution: Prada’s Infusion d’Iris; best men’s fragrance in selective distribution: Fleur du Mâle by Jean Paul Gaultier; best women’s fragrance bottle: Lalique’s Amethyst; best men’s fragrance bottle: Narciso Rodriguez for Him; best women’s fragrance advertising: Diesel Fuel for Life; best men’s fragrance advertising: Diesel Fuel for Life; best fragrance in exclusive distribution: Les Exclusifs de Chanel; best women’s fragrance in limited distribution: Daisy by Marc Jacobs; best men’s fragrance in limited distribution: Narciso Rodriguez for Him; best fragrance distributed in a brand’s own stores: L’Occitane’s Flore collection.

WANG HONOR: Vera Wang will be presented with the Fragrance Foundation’s Hall of Fame award at the 36th annual FiFi Awards, held in New York on May 20. Voted on by The Fragrance Foundation’s board, the Hall of Fame award is presented to someone who has brought “extraordinary ingenuity, dedication and inner resources to bear, not only on his/her company’s success, but to the fragrance industry as a whole.” Wang, who has a fragrance partnership with Coty Inc., has launched a portfolio of seven scents over the past five years. “Vera Wang is, and continues to be, a tremendous influence in the fragrance industry,” Rochelle Bloom, president of The Fragrance Foundation, said.

This story first appeared in the April 11, 2008 issue of WWD.  Subscribe Today.

OLOFFBEAUTY TAPS SCHEINERT: The maker of Barex Italiana hair care products, OloffBeauty, has named Stephan Scheinert vice president and director of sales development. Scheinert will be responsible for all sales with respect to Barex Italiana products in the U.S., Canada and Mexico, and will also head the expansion of its nationwide sales force. Scheinert has held executive positions at Aveda and Wella AG, and has also worked at KMS and Sebastian International.

MATRIX, MAYBELLINE-GARNIER GET NEW EXECS: Vivianna Barrera has recently been promoted to senior director, Integrated Communications, at Matrix. In this role, Barrera will be responsible for all print and online media, public relations, Internet initiatives, celebrity sponsorships and integrated events. She will report to Michele Johnson, senior vice president of Matrix US Marketing. Barrera replaces Deborah Marquardt, who moved to Maybelline-Garnier as Integrated Marketing vice president.

SPA SUMMIT UPDATE: This year’s Global Spa Summit, taking place from May 18 to May 20 in New York, has announced that hotelier Ian Schrager and Richard Carmona, the country’s 17th U.S. Surgeon General (he left office in 2006), will serve as keynote speakers. Also, the event is no longer invitation-only; interested attendees can visit globalspasummit.org/invitees.php for information on attending the summit.

BE AWARE: The Skin Cancer Foundation and 5W Public Relations are presenting new eco-friendly beauty and wellness products to 400 media and industry VIPs on Earth Day, April 22, during the Body Beautiful Media Symposium at 311 West 57th Street in Manhattan. The event runs from 10 a.m. to 2 p.m. and is by invitation only. Brands participating include Clarins, the Pritikin Longevity Center, NARS, Bliss, Whole Foods and Physicians Formula.

SPIFF UP: A trendy new men’s barbershop has opened up in the neighborhood around Grand Central Terminal in New York — the Midtown area already home to John Allan’s and The Art of Shaving. Spiff for Men, located at 750 Third Avenue, is touted as being a place for haircuts, manicures and shoe shines, with a special price for all three services at $58. The interior features a white motif and about a dozen styling and manicure chairs, as well as an area for retail sales.

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