PVH ceo Emanuel Chirico expects big things from Raf Simons’ take on Calvin Klein.
• Evan Clark
The Guerrilla Route In Youth Marketing
LONDON — So you’re not Donatella Versace, Giorgio Armani or the Gap, but you still need to crank up buzz about your brand. Your audience is young, easily bored and craving cool, but your budget is limited. Freewheelin’ Media, the...