NEW YORK — Tommy Hilfiger’s reality TV series, “The Cut,” is about to become a reality on CBS.
The show is to premiere June 9 from 8 to 9:30 p.m. and will be the first of four Thursday night broadcasts, beginning at 8:00, before the program switches to a new time period for the remaining nine episodes (to be announced at a later date). After the 90-minute premiere, 12 hourly episodes will air through summer.
After holding tryouts in major U.S. cities, Hilfiger selected 16 hopefuls to participate in the series, ranging from a Los Angeles professional skateboarder and freelance designer to the winner of the Miss Minnesota USA 2004 contest. Others include “a desperate housewife” from St. Louis, a Nashville restaurateur and a manager and stylist from a trendy Melrose Avenue boutique in Los Angeles.
Each week, the contestants will compete in a series of style assignments that test their talent, business acumen, sales marketing expertise and social skills and resourcefulness. The contestants will then face Hilfiger and his style council. They will rate the hopefuls and determine who makes the next round. Ultimately, the winner will be given the opportunity to design his or her own collection under the Tommy Hilfiger label.
“The Cut” is produced by Lions Gate Television in association with Pilgrim Films and Television. Craig Piligian is executive producer, along with Peter Connolly, president of worldwide marketing at Hilfiger.
This story first appeared in the May 12, 2005 issue of WWD. Subscribe Today.