WWD.com/media-news/ysl-8217-s-love-missives-754562/
government-trade
government-trade

YSL’s Love Missives

NEW YORK — Le Book, the long-standing reference guide for the fashion and design communities, has the ideal gift for Yves Saint Laurent retirement mourners. Its 2003 edition features drawings from YSL’s private collection of greeting...

The “Love Cards” from Yves Saint Laurent.

The “Love Cards” from Yves Saint Laurent.

WWD Staff

NEW YORK — Le Book, the long-standing reference guide for the fashion and design communities, has the ideal gift for Yves Saint Laurent retirement mourners. Its 2003 edition features drawings from YSL’s private collection of greeting cards, called “The Love Cards.”

“Every year for the holidays, YSL would make a visual interpretation of the word ‘Love’ and send it out to friends as greeting cards,” said Michael Kazam, international development director of Le Book. YSL crafted a different card each year from 1971 to 2001.

“We had a long-term relationship with YSL, and this is his goodbye kiss,” added Veronique Kolasa, who launched Le Book in Paris in 1982 as a guide for photographers and the fashion industry in general. It has since evolved into a lavishly designed three-volume fashion “yellow pages,” providing listings of photographers, art directors, ad agencies, illustrators and other creative professionals. Like the Pirelli calendar, Le Book is geared to an exclusive coterie: 70 percent of its 35,000 copies are sent gratis to fashion industry power players. It also sells at Rizzoli for approximately $180.

“Le Book has a long history of collaboration with both designers and editors because we’re not competitive with any one of them,” said Kazam. “Karl Lagerfeld designed last year’s edition.”

Le Book also exchanges advertising with a different magazine each year: W Magazine in 2000, Italian Vogue in 2001, Vogue Homme in 2002, and Harper’s Bazaar in 2003. The forthcoming edition is lined with iconic Bazaar images; in return, ads for Le Book will be featured in an upcoming issue of Bazaar. Le Book ads will also appear in Citizen K, Intersection and Another in conjunction with the release of the Paris, New York, and London editions.