Memo Pad: Book Ends... Hoping For Some Attention... What's in a name?...
Friday, March 28, 2008
HOPING FOR SOME ATTENTION: German fashion magazine Achtung arrived for the first time on New York newsstands this week. Markus Ebner, editor in chief, said Achtung will be available in New York twice a year, at $20 per copy. Ebner is bringing the magazine to the U.S, to find a larger audience and make New York aware of what’s happening creatively in the German fashion world. “We wanted to make a magazine which feels German,” he said. “Hence the choice of the coarse paper and the focus on putting high-end fashion in accessible contexts.” The issue has both English and German text and is the 10th to be published (but the first with a color cover). Initially, 1,000 copies have been sent to New York. — Amy Wicks





