The initiative launches on April 4 and will require either self-measurements from customers or a live chat with an associate.
Real estate broker Steven Gold, a former model, has extensive fashion connections — and a killer fur-lined Tom Ford coat.
The men’s brand is expected to use the funds to drive its digital offering, wholesale reach and add retail stores.
Online sales rose by 28 percent last year before the company’s recent relaunch of its web site.
Karelis, cofounder and buying director, launched Machine-A in 2013 with Anna Trevelyan, the store’s fashion director.