The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Uncertainty looms as Italian citizens gear up for a referendum on Dec. 4 to vote on a change in the country’s constitution.
Each collection is inspired by a song from Jay Z’s first album “Reasonable Doubt.”
He will work on the company’s Robert Graham, Hudson and Swims brands.
Founder Sean “Diddy” Combs will retain a minority stake and continue to be involved in the marketing for the 18-year-old label.
M5 Showroom will handle the sales countrywide.
The designer and retailer strike a balance between an artistic approach and a production-friendly line made in the U.S.