When not heading a major film studio, Sanford Panitch is designing tuxedos, blazers and trousers that can take a man from day to night.
Golden Goose Deluxe Brand and Reebok will also host events at the trade show, running in Florence from Jan. 10 to 13.
The technology will be used in the company’s spring collection and launched via an Indiegogo campaign.
The designer will present his men’s collection on Feb. 1 during NYFW: Men’s.
Knott will serve as the chief merchandising officer.
This time around, the pop-up will re-create the Studio B Control Room at D&D Studios, where Jay Z recorded songs for the classic album.
The label, run by creative director Max Svardh and chief executive officer Albin Johansson, plans to launch a men’s clothing range, including sweatshirts, trousers, hoodies and T-shirts.