Rochas put its men’s line on hold last year when it parted ways with Béatrice Ferrant after only two seasons.
The shirts will be available in non-iron, traditional cotton oxford as well as the ultralight Zephyr fabric.
Here are a few brands that are making their Milanese runway debut.
Change is the new black at the four-day event, which also sees women’s resort shows padding up the schedule.
The line will be presented in Milan on June 16 and will be in stores starting in November.
These dozen men’s brands have made inroads selling real clothes to real guys.