Inventories are being kept tight in hope of increasing full-price selling and reducing markdowns.
The music star had launched the collection last February during New York Fashion Week.
The suit and sport coats are now being produced by Studio Moda USA and will be made in Jordan.
The ads were shot by Mikael Jansson in Palm Springs, Calif., and styled by Sean Spellman.
The designer will spearhead the launch of the Collection, a new made-to-order offering.
The goal is to double sales from $50 million to $100 million.
Many shoes and bags had heritage undertones that were updated for today’s modern times.
The company is expanding wholesale, catalog and retail.