Black Brown to Add Lux Offering

The Joseph Abboud-designed men’s wear label is introducing a premium capsule collection for fall.

A look from the Black Brown Lux collection.

Black Brown 1826, the Joseph Abboud-designed men’s wear label, is introducing a premium capsule collection for fall.

Abboud this week showed off the entire collection and provided a preview of the Lux group, which will retail for around 40 percent more than the core line. Offerings will include a double-face blazer for $695, woven sport shirts in assorted patterns for $175, cashmere V-neck sweaters in 24 colors for $225, a plaid wool pant for $145, a quilted leather blazer for $995 and a two-tone twill blazer for $795. “It’s got more of a Milanese feel,” Abboud said. “It’s more classic and has more sophisticated colors and fabrics.”

The higher-priced line, which will sport a black label that says Lux, will make its debut in seven doors of Lord & Taylor and The Bay for fall including the L&T flagship in Manhattan, which is undergoing a $40 million renovation. Jonathan Greller, senior vice president of private brand apparel and wholesale for Hudson’s Bay Co., Lord & Taylor’s parent, said he expects the higher-priced line to be rolled out to 25 to 30 doors in 2014.

The regular Black Brown collection, which has a brown label, is found in all L&T and Hudson’s Bay doors as well as 62 Belk units.

“We believe this brand has a lot of global opportunity,” Greller said. “We’ve been having a lot of great conversations, and there could be other retailers we would work with in the U.S. as well. But whoever we work with would have to be a strategic partner.”