This story first appeared in the May 29, 2014 issue of WWD. Subscribe Today.
HISTORY: In 2009, Chris Stamp launched Stampd — which started with a single screen-printed T-shirt — on social media and the Internet. His clean, monochromatic aesthetic immediately caught on with streetwear aficionados. The result was a successful direct-to-consumer business that launched as a full-fledged e-commerce platform two years later. Today, the line is sold at Harvey Nichols, Colette and others and is worn by celebrities from Miley Cyrus and A$AP Rocky to the South Korean band Big Bang. The line has since expanded to accessories, headwear, outerwear and, in 2015, will launch a footwear line produced in Italy.
NICHE: Stampd’s “avant streetwear” focuses on a monochromatic palette with unusual cuts. The contemporary line is minimalist and ranges from leather outerwear pieces and a printed T-shirt to shorts. “They’re straightforward pieces when you feel like you’re different but not the super-high-fashion guy,” said Stamp. “I don’t want to do things that are so overboard that my friends in San Diego wouldn’t want to wear them.”
KEY ITEMS: Shirts, tanks, shorts, outerwear, accessories, bags.
PRICE POINTS: Shirts and tanks at $55, hats at $55 to $115, shorts at $85, sweaters at $75 to $130, jackets at $200 to $950, backpacks at $310.
COMPETITION: Pigalle, 10.Deep, Blvck Scvle, SSUR.