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Nick Graham has launched a newer, cleaner version of his e-commerce site and has added his latest collection of furnishings, called “Crazy for Cuba.”
The new line comes in a series of blues in patterns ranging from florals and polka dots to stripes and paisleys and is designed to complement his existing collection of shirts, neckwear, underwear and 3-D-printed jewelry.
“We want to give guys a way to express themselves with products and patterns that are familiar, but create a new fresh way of dressing,” he said.
Prices for the collection average $95 for shirts, $69 for neckwear and $20 for underwear.
Every product in the collection has a sewn-in QR code label that gives consumers access to “Nick Graham Everywhere,” a blog that is updated regularly with contests, gifts, concert tickets and music.
Graham, best known as the founder of the Joe Boxer line, recently launched into the wholesale market with a line under his own name that was shown at Project in Las Vegas last month.
“We had a great show and saw everyone we wanted to see,” said Chuck Hellman, president of the Nick Graham Organization. “We are [pleased] to start shipping this summer to retail accounts both in the U.S. and abroad.”