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Appeared In
Special Issue
Men'sWeek issue 07/26/2012

A Mandelbaum is back in the neckwear business.

This story first appeared in the July 26, 2012 issue of WWD.  Subscribe Today.

Danielle Mandelbaum, daughter of Superba founder Mervyn Mandelbaum, has signed a licensing agreement with Perry Ellis International Inc. to manufacture and distribute men’s neckwear under the Perry Ellis, Original Penguin, John Henry and Axist brand names.

The agreement is with Bespoke Fashion LLC, a new company for which Danielle Mandelbaum is listed as chief executive officer. She did not return calls for comment but a statement from Perry Ellis said Bespoke is “a boutique accessories company led by industry veterans. It is dedicated to creating products of the highest quality by partnering with the finest fabric producers in Italy and England. In addition to producing accessories via third-party licenses, Bespoke also works with companies such as Saks Fifth Avenue and Macy’s to create their private label accessories.” It is unknown if Mervyn Mandelbaum is also involved in the company.

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Oscar Feldenkreis, president and chief operating officer of Perry Ellis, said: “We are extremely pleased to once again have the opportunity to work with Danielle Mandelbaum, ceo of Bespoke Fashion, a former licensing partner with Superba and expert in the men’s neckwear industry.”

Under the terms of the deal, Bespoke will distribute product to each of the brands’ retail customers beginning in January.

Phillips-Van Heusen Corp. (now PVH Corp.) purchased Superba in 2007 for $180 million. Mervyn and Danielle Mandelbaum remained with the company under PVH’s ownership until 2009. Danielle Mandelbaum had served as executive vice president of design development, according to her LinkedIn profile.