PVH Corp. has extended its dress shirt license with Geoffrey Beene LLC through 2021, with a renewal option through 2028 if certain conditions are met.
PVH launched Geoffrey Beene dress shirts in 1982 — one of the company’s first licenses for a third-party brand. The dress shirts, which are available in fancies and solids in big & tall, regular fit, fitted, and slim fit, are distributed at department stores and specialty stores in the U.S. and Canada.
Tom Hutton, president and chief executive officer of Geoffrey Beene, said, “PVH Corp., as one of our major partners for over 30 years, has worked successfully with us to develop Geoffrey Beene dress shirts into the number-one selling designer brand in department stores. We believe that with their expertise, extensive knowledge, resources, and retail relationships, PVH is the best partner to continue to grow this category for Geoffrey Beene.”