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Ralph Lauren Opens Shoe Salon at Rhinelander

The shop will feature the full breadth of the company’s footwear offerings.

The new men's Shoe Salon at the Ralph Lauren Rhinelander Mansion flagship store.

Ralph Lauren is jumping on the red-hot footwear craze.

This week, the designer is opening his first Shoe Salon — a 450-square-foot boutique for men’s footwear at the Rhinelander Mansion flagship at 867 Madison Avenue in New York. The shop will feature the full breadth of the company’s footwear offerings, including Ralph Lauren footwear, Ralph Lauren Purple Label footwear and Ralph Lauren made-to-order footwear.

The made-to-order selection will include a variety of dress shoes in fabrics ranging from leather and suede to crocodile skins, custom-made to exact specifications of size, width and last. The shoes will be produced in Italy and each pair will be monogrammed with hand-engraved nail heads on the sole. They are delivered in a monogrammed dust bag with a Ralph Lauren Purple Label shoe tree.

Prices for Purple Label shoes include $650 for monogrammed velvet slippers, $1,250 for calfskin shoes and $6,500 for crocodile boots. Polo shoes range from $450 to $650.

The shop is located on the first floor of the store and includes carved moldings and equestrian-inspired artwork.