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Men'sWeek issue 02/07/2013

Sean John has signed a new footwear license with 2 Feet Productions for casual and athletic shoes that will be in stores in July. The new Sean John footwear collection encompasses men’s and boys’ styles, including athletic-inspired high-tops, boots, chukkas and wing tips that will retail for $69 to $130.

This story first appeared in the February 7, 2013 issue of WWD.  Subscribe Today.

“We want to focus on the true Sean John customer. These are clean, easy sneakers and shoes that aren’t too complicated for sneakerheads,” said Jeff Tweedy, president of Sean John. “It’s for a guy who wants a great sneaker. We’re styling them with our suits in our shops at Macy’s.”

The footwear will launch in 70 Macy’s doors and 10 FootAction stores. The Sean John brand is sold in more than 500 Macy’s doors, which carries the brand exclusively in men’s sportswear.

Sean John footwear was previously licensed to Global Brand Marketing Inc. in 2007, but that deal ended several years ago, said Tweedy.

“Sean John is among the most established contemporary men’s wear brands in the marketplace,” said Udi Avshalom, chief executive officer of New York-based 2 Feet Productions. The company owns and distributes the Gorilla and Recon footwear brands, and produces footwear under license for Rocawear, Zoo York and Enyce.

In other Sean John news, the company, along with Macy’s, has inked a two-year marketing deal with the NBA that will kick off during NBA All-Star Game weekend in Houston on Feb. 16 and 17. The program, titled the “Entertainment Series Presented by Sean John and Macy’s,” will showcase musical performers during the State Farm All-Star Saturday Night festivities leading up to the game, as well as during the pre-game introductions and halftime at the All-Star Game on Sunday.

Through the year, Sean John and Macy’s will host in-store experiences with NBA players from each event’s home market. Sean John and Macy’s will also invest in advertising in NBA game-day publications, digital media spends on nba.com and television commercials on NBA TV and TNT leading up to and during the All-Star Game.

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