Want Les Essentiels de la Vie, a high-end Montreal-based travel accessories line, is re-launching its Web site and adding an e-commerce and brand experience platform.
The site, which is expected to go live Wednesday, offers customers details on the materials and processes used in each piece and employs close-up views of many to highlight their functionality. The site will also include a series of videos highlighting the brand’s most iconic styles, such as the Trudeau briefcase.
It will also include a section entitled Want Wanderers, which will serve as an online journal of the people and ideas that inspire the collection.
The brand was founded by Dexter Peart, his brother Byron Peart and business partner Mark Wiltzer. The trio also operate the Want Agency multibrand showrooms in Montreal and New York.