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Will Leather Turns to Bike Design

The accessories brand has reworked classic designs from the Thirties and Fifties and will release seven models randomly throughout the year.

Will Leather Goods' Leader bike.

Will Leather Goods is getting into the cycling business — sort of.

The Eugene, Ore.-based accessories brand has reworked classic bicycle designs from the Thirties and Fifties and will release seven models randomly throughout the year. The first is a Leader bike, inspired by the Old West and featuring an ornate leather seat, two saddlebags and bridle leather trim. The company’s slogan, “Discover Your Will,” is embossed on one side of the frame and the handlebars, fenders and chainguard are all wrapped in oiled bridle leather.

The bike is currently on display in Will’s store in Venice Beach, Calif., and is available for $10,000.

“To me, the bicycle signifies discovery, journey and travel,” said founder Will Adler. “I want everyone to get on one of these bikes, take it for a ride and be moved both physically and emotionally. I want to take people to a place to discover something they had never known and to be inspired by the leather craft.”

The next version will be released in April.