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PARIS — Men’s label Ami is marking a year since the opening of its first store in Paris with the launch of an online shop.
This week, the brand created by Alexandre Mattiussi began selling select items online from the fall 2013 collection, including jeans and sweatshirts featuring the Ami logo, as well as multicolored sneakers.
The Web site at amiparis.fr, which has been redesigned by Mattiussi, will ship to France and Europe. From spring 2014, its complete men’s collection will be available online alongside Ami’s latest collaboration with Robinson Les Bains on swim trunks.
“The site was built like a clear and dynamic blog,” Mattiussi said. “It represents the spirit of the house and includes information about shows, collaborations and other news. Above all, the creation of the online store creates a community with our customers in France and in Europe.”
Content will be posted with hashtags, and Ami is also counting on its Facebook page and Instagram and Twitter accounts to update its followers with the brand’s news.
The spring collection will be available in 160 points of sale worldwide, including a shop-in-shop at Printemps and a presence in stores such as Le Bon Marché, Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Matches, Liberty and Corso Como in Milan, Shanghai and Seoul.
In July, Mattiussi was named winner of the 24th Andam Fashion Award, which includes a purchase order from the Canadian department store Hudson’s Bay and two seasons of mentoring by Italian fashion tycoon Renzo Rosso, plus a cash prize of 250,000 euros, or $322,005.
As reported, Mattiussi is also said to be collaborating with Bally on a capsule range of men’s and women’s ready-to-wear for fall 2014, with the former launching during men’s fashion week in Milan in January.