Paul Smith has created a new men’s range of suits, separates and shirts exclusively for Barneys New York priced 20 to 30 percent lower than the designer’s signature collection.
This story first appeared in the April 28, 2009 issue of WWD. Subscribe Today.
Launching this fall in Barneys’ flagship locations and aptly named Exclusive, the collection will be presented alongside the mainline Paul Smith collection and replace the London Collection the retailer previously carried. Exclusive will reflect the natty and whimsical Paul Smith aesthetic but with a narrower focus on modern tailoring.
“The Exclusive collection complements the runway collection,” said Tom Kalenderian, Barneys general merchandise manager for men’s. “It leaves room for the runway collection to be more experimental and trend-based.”
He said the store was pleased Paul Smith would “not only provide special product, but with enhanced value. This is not easily accomplished by most megabrands. In spite of their size and rapid growth in our market, the Paul Smith organization still has a close watch on the business and is able to react in a changing business environment very well,” Kalenderian said.
Suits will be priced at $1,400 to $1,750, which is approximately 20 percent lower than the signature collection. Sport coats will be $1,250 to $1,500 — also a 20 percent difference. And shirts will be $250 to $350, which is 30 percent below signature.