Beer Exits Hugo Boss USA

After seven months as president of Hugo Boss’ American business, Joachim Beer is out.

After seven months as president of Hugo Boss’ American business, Joachim Beer is out.

This story first appeared in the April 29, 2009 issue of WWD.  Subscribe Today.

The executive, who moved from company headquarters in Germany to replace Tony Lucia last fall, will return to Metzingen, where he is said to be “focusing on other activities within the Hugo Boss Group.” The change is effective immediately.

Beer’s duties will be assumed by his boss, Mark Brashear, chairman and chief executive officer for Hugo Boss’ North and South American divisions.

Hugo Boss said Beer left in order to “allow the company to operate more effectively and more efficiently in the Americas.” But according to market sources, a conflict with a staff member contributed to his departure. A company spokesperson declined comment.

The former head of trade marketing for Hugo Boss AG, Beer came to head the U.S. business last September as an emissary from headquarters, tasked with leading a division largely managed and staffed by homegrown talent.

In January, the German parent created a new office to manage the company’s North American operations — an office that had seniority over Beer. That position was filled by Brashear, a veteran of Façonnable.

This is the second major staffing change at Hugo Boss USA in as many months. In March, the division’s longtime vice president of marketing and public relations. Katja Douedari. exited the firm.

Meanwhile, the German parent company on Tuesday tapped Andreas Stockert as chief operating officer, effective June 1.

He succeeds Hans Fluri, who left the post at the end of March to become chairman of Red & Black Lux Sarl, the parent company of the Valentino Fashion Group and major shareholder of Hugo Boss.

Last December, Boss said Klaus-Gerhard Bierbrauer, a former operations team member of the Gucci Group, would succeed Fluri. However, on Feb. 5, Boss said it had withdrawn the offer.

Stockert will be responsible for purchasing, production and logistics for the German fashion house. He was most recently senior vice president for Kuhne + Nagel Management AG, a Swiss international forwarding company where he oversaw logistics and supply chain management for fashion and consumer goods clients.