Calvin Klein Collection has confirmed plans to present its fall 2010 men’s runway show in New York in February. The men’s collection designed by Italo Zucchelli has historically been shown in Milan.
This story first appeared in the October 15, 2009 issue of WWD. Subscribe Today.
In February of this year the brand switched things up by showing in New York — a first for Zucchelli, but a homecoming for the iconic New York-based brand, which already shows Francisco Costa’s women’s collection in New York. Zucchelli’s February show was well received, and four months later he took home the Council of Fashion Designers of America’s Menswear Designer of the Year Award.
He will probably continue to show spring collections during Milan Men’s Fashion Week every June. Calvin Klein declined to confirm that, but waiting until September to show in New York has proved onerous to most New York-based men’s designers. Others, including John Varvatos, Ralph Lauren and Tim Hamilton, have opted in recent years to show in Milan or Paris, since those cities have robust fashion weeks for men’s wear alone, and they present men’s spring collections in June.
In contrast, spring collections are not shown in New York until the coed New York Fashion Week in September, which is timed for the women’s market, and is very late for men’s. Retailers have already seen and bought the men’s commercial collections by then. Some in the industry have lobbied for a men’s fashion week in New York, possibly in tandem with the men’s market in July, but this idea struggles to gain traction as long as heavyweights continue to show in Europe.
Calvin Klein’s fall 2010 men’s show will be presented in the ground-level event space at the company’s New York headquarters at a date to be determined.
“Showing in New York last February was extremely successful, in terms of the response from both editors and retailers,” said Zucchelli. “I felt very welcomed and I am looking forward to doing it again. As Calvin Klein is the quintessential American brand with a significant European base, I think that it’s an important statement of relevance that we are able to show the men’s collection in these two very important global fashion capitals.”