PARIS — It’s all change at Cerruti, which on Monday named men’s wear designer Aldo Maria Camillo as its artistic director.
Camillo, who succeeds Sachiko Okada and Aaron Sharif, will take up the position in June and present his first men’s collection for the house in January.
Camillo joins Cerruti from the men’s wear studio of Valentino, where he is head men’s wear designer. His résumé also includes a three-year stint at Ermenegildo Zegna as senior designer of formalwear and tailoring.
The move is part of an overall brand renewal strategy under way at Cerruti, which in December 2010 was purchased by Chinese men’s wear giant Trinity Ltd., a division of Li & Fung.
Following the acquisition, Trinity immediately suspended Cerruti’s women’s wear activities to focus on the men’s business.
Catherine Vautrin, a former LVMH Moët Hennessy Louis Vuitton executive, came on board as chief executive officer in October, succeeding Florent Perrichon.
At the time of the appointment, Cerruti said Vautrin would be charged with positioning the brand as a leading player in men’s wear and defining a global strategy to make it a top luxury label.
Commenting on Camillo’s experience in men’s wear, Vautrin lauded his modern approach and tailoring know-how among the key attributes he will be bringing to the house.
Camillo expressed his respect for Cerruti’s heritage and its founder, Nino Cerruti. “For me, Nino Cerruti is one of the most important couturiers in the history of men’s wear. His vision, his values and the quality of his designs fundamentally marked men’s fashion,” he stated.
Past artistic directors of Cerruti’s men’s wear line include Jean-Paul Knott and Nicolas Andreas Taralis. Okada and Sharif, co-founders of the London-based label Blaak, designed the line for three seasons.