Scott Branscum has been named vice president and general merchandise manager for Massif, a manufacturer of performance combat and rescue apparel. Branscum will work with the company’s co-founder, Jeff Roberts, to launch the Massif Collection, a line of men’s wear with a European fashion sensibility combined with high performance attributes. The collection is slated to launch next fall.  

Branscum has over 20 years experience in the industry, including president and chief executive officer of SB Premier Brands, a division of Schottenstein-Bernstein. He has also worked for Perry Ellis International and Eddie Bauer.

“His extensive knowledge in building brands and developing relationships with retailers, combined with his innovative management approach and design sensibility, will be a major asset in launching the Massif Collection,” Roberts said.

Massif, headquartered in Ashland, Ore., has annual sales of $100 million. It is owned by Tactical Holdings and its private equity partner, Golden Gate Capital.