Prada is usually synonymous with the best of Italian craftsmanship—but for spring, the Milanese luxury house is offering a carefully curated selection of items sourced from other countries. The “Made in…” project identified areas of the world closely linked to certain product categories, such as denim from Japan, tartan wool kilts from Scotland and alpaca wool sweaters from Peru.
This story first appeared in the January 17, 2011 issue of WWD. Subscribe Today.
The initiative was inspired by designer Miuccia Prada’s late grandfather, Mario Prada, who founded the company in 1913 and was known for traveling the world in search of exotic skins, rare fabrics and specialized manufacturers. In that vein, the Prada Made in Japan jeans are manufactured by Dova, a preeminent denim producer. The Prada Made in Peru alpaca sweaters are hand-knit in traditional workshops of Peruvian “campesinos,” or farmhands.
There are also women’s ballerina flats and handbags made in Indian workshops that specialize in chikan, an ancient, elegant form of embroidery. The various collections hit Prada stores this month and will be available only for a single season.