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Tommy Hilfiger Unveils Revamped Tailored Collection in London

Formerly under license with Holy Fashion Group but now in-house, Tailored features day, evening, work and weekend wear.

Tommy Hilfiger with models sporting the fall collection.
Appeared In
Special Issue
Men'sWeek issue 01/10/2013

Tommy Hilfiger landed in London with a bang on Monday morning, in a day that took him from breakfast at the private members’ club 5 Hertford Street and the presentation of Goodwood Sports & Racing by Belstaff, to a cocktail party at Number 10 Downing Street, the British prime minister’s residence.

This story first appeared in the January 10, 2013 issue of WWD.  Subscribe Today.

In between, Hilfiger unveiled the revamped and expanded Tommy Hilfiger Tailored, a collection loaded with color and attitude. Formerly under license with Holy Fashion Group but now in-house, Tailored features day, evening, work and weekend wear, in addition to a full range of quilted or leather outerwear with detachable linings, and accessories.

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Suits range in price from 400 euros, or $524 at current exchange, to 700 euros, or $917, the more expensive of which feature fabrics from mills including Ermenegildo Zegna and Loro Piana. During an exclusive walk-through at the brand’s London showroom, Hilfiger said that he and the team started with one question in mind: “What do we want to wear? Everybody’s a bit tired of navy, gray, black and brown, and we wanted to have some fun and we wanted to be different,” he said, adding that he’s cut the jackets shorter and made the trousers slimmer than in the past.

The palette pops in shades of bright blue or forest green for corduroy trousers; eggplant for velveteen peak-lapel jackets, and red, white and blue in American flag-inspired prints for blazer linings. There are cream-colored dinner jackets and burgundy corduroy suits, tartan tuxedos with black satin lapels and green smoking jackets. Hilfiger said color is a major, evolving story for the brand, with chinos in bright hues selling faster than ever before. “Colored bottoms — red in particular — are flying off the shelves,” said the designer.

Hilfiger’s day ended at a party to fete the new collection, with guests including the stars of the “Doctor Who” and “Sherlock Holmes” TV shows. Matt Smith, the actor behind the ultrasuccessful, time-traveling TV doctor, and Benedict Cumberbatch, who plays Holmes, joined fellow actors, including Riz Ahmed and Kayvan Novak, at The Zetter Townhouse in Clerkenwell.

And while his year may have begun on a professionally hectic note, Hilfiger’s top 2013 resolution has nothing do with work. “I always want more time with my family,” he said.