MILAN — Z Zegna is coming home.
This story first appeared in the April 7, 2009 issue of WWD. Subscribe Today.
The designer sportswear collection from Italian men’s wear brand Ermenegildo Zegna is moving its runway show to Milan from New York starting in June, WWD has learned.
For the past four seasons, Z Zegna has shown during New York Fashion Week and the Ermenegildo Zegna line hosts a runway presentation in Italy each season.
Gildo Zegna, Ermenegildo Zegna group chief executive officer, described the move as “a strategic decision…to highlight Z Zegna’s individual market position and identity” and increase the label’s exposure to international buyers and press.
“I am adamant that showing both Ermen-egildo Zegna and Z Zegna in Milan will further consolidate the Ermenegildo Zegna Group as the global leader in the men’s wear industry,” he said.
Launched in spring 2004, Z Zegna made its runway debut in New York in February 2007. The venue for Z Zegna’s spring-summer show has yet to be decided. Ermenegildo Zegna, which made its runway debut in January 2008, shows at its headquarters on Via Savona.
Z Zegna represents 15 percent of Ermen-egildo Zegna’s sales, which grew 8.3 percent to 843.3 million euros, or $1.16 billion at average exchange, in 2007. Last year’s volume isn’t available.
The luxury group is aiming for global sales of one billion euros by 2010 — the brand’s centennial. Ermenegildo Zegna counts 577 stores in 86 countries.
Milan Fashion Week runs June 20 to 24.