ATLANTA — Adidas and the international humanitarian organization Right To Play have joined forces to bring the positive impact of sport and play to children in disadvantaged communities around the world. A limited edition mini red ball, which is available at Adidas stores worldwide and at adidas.com for $10 retail, is the centerpiece of the program.
The mini ball is a world cut style redesign of Right To Pay’s symbol. As a primary driver for the awareness initiative, Adidas retail employees will act as Right To Play ambassadors, and the stores will be transformed to showcase the work that Right To Play is doing in Africa, Asia and the Middle East. All proceeds from the sale of the mini ball will go to support Right To Play’s projects around the world.
In conjunction with the initiative, the Adi Dassler Fund will provide more than 100,000 full size red ball for use in the 20-plus countries where Right To Play has programs. And, legendary soccer player Zinedine Zidane, who retired from international competition last year, is devoting much of his time to working with children and will partner with the Adi Dassler Fund to be a key driver of the Right To Play initiative.