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Amazing Grays

Subtle and contemporary yet timelessly elegant, the most durable color in men’s fashion takes center stage.

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Appeared In
Special Issue
Menswear issue 06/20/2011

Subtle and contemporary yet timelessly elegant, the most durable color in men’s fashion takes center stage this season, bringing together the best of heritage and modernism.

This story first appeared in the June 20, 2011 issue of WWD.  Subscribe Today.

Fall’s pivotal color harks back to the late Fifties and early Sixties, when the original Mad Men favored gray flannel for the ultimate power suit.

Influences from designer Thom Browne, whose signature suit made gray a key color, are also evident in the season’s palette.

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