WWD.com/globe-news/fashion/burberrys-new-couple-1894212/
government-trade
government-trade

Burberry’s New Couple

There's once again a distinctly British feel to Burberry's fall campaign — and this time the men's wear is shining just as much as its women's collection.

LONDON — There’s once again a distinctly British feel to Burberry’s fall campaign – and this time the brand’s men’s wear is shining just as much as its women’s collection.

Christopher Bailey, the brand’s creative director, has tapped actor Sam Riley – who starred as Joy Division’s Ian Curtis in the 2007 film “Control” – to appear in the campaign alongside British model Rosie Huntingdon-Whiteley. The duo is pictured in a series of moody black and white images lensed by Mario Testino in London’s leafy Kensington Gardens. In one shot Riley shields himself and Huntingdon-Whitely against the elements with a duffel coat, while in another he poses in a skinny black suit. “Sam is a really talented actor…when I saw him in Control he just completely blew me away and [he] just felt like a perfect fit for Burberry and the mood of this campaign,” said Bailey.

The images also spotlight the brand’s Lowry handbag in ruched leather, which Bailey named after the late English artist, alongside the label’s new jewelry pieces. “The campaign is a return to our signature black and white [images], capturing the poetic romance and melancholy of the winter collections, which were inspired by L.S. Lowry,” said Bailey.

And while she’s not a part of Burberry’s mainline campaign this season, Bailey said Agyness Deyn, a high profile face of the brand, will continue to feature in the label’s Burberry The Beat fragrance ads this year. “Agyness is a huge part of the Burberry family and a personal friend,” added Bailey.

Burberry’s fall campaign will break in August issues of international magazines, set to publish early July. In addition to the images, visitors to Burberry’s Web site will be able to view behind-the-scenes film footage of the shoot from July 1.