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Doneger Group Talks Men’s Trends for Fall

Updated prints including plaids, double-face fabrics and mixed media are among the most salable opportunities for the trend-setting young Millennial customer.

Ath-leisure looks are trending for fall, according to Doneger Group creative director David Wolfe.

The Doneger Group filled the room once again Tuesday morning as retailers descended on the Mandalay Bay Convention Center for a few pointers on key men’s wear trends for fall.

Among the most salable opportunities for the trend-setting young Millennial customer, according to the Doneger team, are updated prints including plaids, double-face fabrics and mixed media; quilting; distressed finishes, and “fast-fashion accessories,” including patterned socks, pocket squares and “statement bags.”

Outdoor-inspired apparel, driven by a trend toward ath-leisure, is also a driving force for fall, according to David Wolfe, creative director.

“It’s my favorite word for fall,” he said, noting that the look — which takes true activewear and crosses the technology and fashion references into the everyday wardrobe — merge comfort and functionality and will “drive our modern world.”

Tim Bess, men’s fashion trend analyst, said this translates into textured knits, color-blocking fashion sweatpants and tech outerwear.

On the flip side, Bess said a “post-casual business mix” is also a highlight of the season. This updated way of wearing tailored clothing includes sweaters with suits, sport coats, printed dress shirts, slim-fit trousers and contemporary slim neckwear and accessories.

Patty Leto, senior vice president of merchandising for Doneger, said men’s wear sales rose 5.3 percent in 2013 to approach $60 billion, and that these gains were driven by the Millennial customer who was drawn to “innovation and newness. They’re choosing comfort, performance and fit,” she said, noting that the men’s market is “more dynamic than ever. Change is happening and men are embracing it.”