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Hardy Amies Joins London Lineup

Brand is latest to sign up for men’s wear showcase in January.

LONDON The British Fashion Council said Hardy Amies is the latest brand to join the second season of London Collections: Men.

Belstaff and Burberry, which stage runway shows in Milan, are to host breakfast presentations during the London shows, slated for Jan. 7 to 9, according to the British Fashion Council, which released the latest men’s schedule this morning.

As reported, Alexander McQueen and Tom Ford have also joined the lineup.

“All of us involved in the first London Collections: Men were overwhelmed by the response to the first week in June, especially from an international perspective,” said Dylan Jones, chair of London’s men’s wear showcase. “We have had even more enthusiasm and support for the second season, and we are all looking forward to January being bigger and better than last time.”

Other brands set to show in January include Dunhill, Margaret Howell, Oliver Spencer, Hackett, Richard James, E. Tautz, Christopher Kane, and Jonathan Saunders. A group of Savile Row tailors will present as part of a collective during the three days.

Lou Dalton will receive the Fashion Forward award, which is sponsored by eBay, along with Christopher Shannon, E.Tautz, and J.W. Anderson who will receive sponsorship once again this season.

Lee Roach and Shaun Samson will both be showing their first independent catwalk shows with support from Newgen Men.

The Hospital Club will again be the central hub for press and buyers, and will host the Designer Galleries, where exhibiting designers will be available for wholesale appointments.

During the three-day event, Tommy Hilfiger is to host a drinks reception, while a GQ dinner will be co-hosted by English rapper Tinie Tempah.