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Joseph Abboud Men’s Spring 2012

Creative director Bernardo Rojo created a collection for the traveling man, whether that travel was by land, air or sea.

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Appeared In
Special Issue
Men'sWeek issue 10/13/2011

Inspired by the John Malkovich character in “The Sheltering Sky,” set in the African desert after World War II, Joseph Abboud creative director Bernardo Rojo created a collection for the traveling man, whether that travel was by land, air or sea. This translated into three segments with distinct color palettes: greens, blues and rusts. The hues were faded, which worked well with the overall worn look of the collection of unconstructed tailored jackets and textured sportswear pieces. The silhouette of the suit has become more modern with a slim cut, wide peak lapels and cotton voile linings. The overriding sensibility of the spring line was targeted to a man of adventure as seen in the faded form-fitting canvas safari jacket paired with tonal khakis and shirt. Although still primarily a department store brand, Rojo is moving the collection forward in anticipation of the line’s return to the runway in February.

This story first appeared in the October 13, 2011 issue of WWD.  Subscribe Today.

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