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Li & Fung to Produce Athlete’s Foot Private Label

NexCen Brands, Inc. has entered into a long-term agreement with Li & Fung USA to manufacture and distribute apparel under The Athlete's Foot brand.

ATLANTA — NexCen Brands, Inc. owner of The Athlete’s Foot, has entered into a long-term agreement with Li & Fung USA, a subsidiary of Li & Fung Trading, for the sourcing, distribution and retailing company to manufacture and distribute branded apparel under The Athlete’s Foot (TAF) brand, effective immediately.

Financial terms were not disclosed.

Li & Fung USA will manage the supply chain from the development stage through distribution for the TAF branded apparel lines. Categories include shirts, shorts, pants, sweat suits, outerwear and accessories, as well as bras and tights.

The first two collections in the TAF line are taftec, which is performance athletic attire, and Track & Field, a classic athletic collection taking its inspiration from retro and collegiate sport styles. NexCen led the design initiatives for taftec product that will be in stores starting with the first quarter of 2008, and for Track & Field, which will be available shortly thereafter.

“When we conceived the TAF branded apparel line, we were determined to find a premier, global licensee with a proven track record in developing quality consumer products,” said Robert D’Loren, president and CEO of NexCen Brands. “Li & Fung offers us a comprehensive solution to our needs from product design through production.”