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Men’s Innerwear Trend: Keep It Brief

Men’s underwear manufacturers are concentrating on more traditional and sober offerings.

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After seasons of colorful eye-catching patterns, playful prints and childhood-inspired designs, men’s underwear manufacturers are concentrating on more traditional and sober offerings. The once far-reaching, oversize branded waistband is shifting toward a more tame, understated message. The result is an elegant and sleek style that still highlights fit and performance, but where the brief is king.

MODEL: JAMIE JEWITT/VNY; HAIR BY RYAN TANIGUCHI FOR TRESEMME; FASHION ASSISTANT: LUIS CAMPUZANO; FASHION INTERN: STEPHANIE CHANDLER

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