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With the growing consumer demand for undergarments featuring optimal performance fabrics, a luxe feel and true fit, new premium underwear companies and existing ones are offering sleek basic cuts with an emphasis on ergonomic construction designed to contour to the body without compromising style.
RELATED STORY: New Brands Shaking Up the Men’s Underwear Market >>
This story first appeared in the October 25, 2012 issue of WWD. Subscribe Today.