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Men’s Wear Trend: Under Color

While there is a clear divide between oversize logo waistbands and clean ones, bright colored underwear is the main trend of the season.

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Tommy Hilfiger’s cotton trunks and Marc by Marc Jacobs cotton sweater. Emporio Armani watch.

Rodolfo Martinez

Appeared In
Special Issue
Men'sWeek issue 11/03/2011

While there is a clear divide between oversize logo waistbands and clean ones, bright colored underwear is the main trend of the season. Briefs and boxer briefs continue to be the leading styles, but an unexpected consumer demand for longer briefs is bringing the Nineties style back in the spotlight.

MODELS: JANOS @ RE:QUEST AND ELIA COMETTI @ VNY; GROOMING BY JOANNA PENSINGER FOR EXCLUSIVE ARTISTS/REDKEN; FASHION ASSISTANT: KAYANA CORDWELL

Read About the Boost in Men’s Underwear Sales Here >>

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