The revamped Project show, under the direction of new president Tommy Fazio, segmented the market by category, including Mvmnt for young men’s as well as the show’s hallmark contemporary sportswear offerings. The Tents @ Project, an innovative collection of elevated brands showcased in a hangar-style white tent outside the Mandalay Bay Convention Center, generated a lot of buzz by bringing together some of the market’s trendsetting labels in a trade show setting for the first time. MRket, at The Venetian, offered a wide variety of more traditional labels in an intimate, retailer-friendly location. Here are a few of the standouts.
This story first appeared in the February 21, 2013 issue of WWD. Subscribe Today.
The label is expanding into a true lifestyle collection as it branches out beyond its roots as a woven shirt brand. Quilted outerwear, one of the primary trends of the season, is a key look for fall, as is the brand’s X collection of slimmer silhouettes that help it capture a younger, more relaxed attitude while still remaining true to its roots.
The British brand, which is celebrating its 50th anniversary this year, brought its elevated Plectrum collection to Project. The playful mix of prints and bright colors in everything from sport shirts and pants to knitwear and outerwear elevated the collection without letting go of its classic British style.
Neckwear is making a comeback with paisleys, a men’s wear staple that feels very of the moment, among the most popular prints. Here, Randa offers the pattern under its Geoffrey Beene label, accessorized with embellished tie bars.
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Howes & Baum
Inspired by a family of loggers in upstate New York, the second collection from Howes & Baum blends American heritage pieces such as long johns, with one of the season’s strongest trends, graphic prints, shown here in a cashmere cardigan.
Sperry Top-Sider accessories at Tandy Brands featured two-tone coated canvas bags and other leather accessories. The offering’s nautical theme with its embossed anchor prints and water-resistant properties ensured the selection remained true to the brand’s heritage.
Building on its key business in biker-inspired leather jackets, Rogue added a dedicated program in denim for fall, with details such as darts, leather trim and zippered pockets that reference its jackets.
Dockers expanded its Alpha fit program, which offers a jeans sensibility in chinos, into two new fits — one skinnier and one roomier than the original — and also into denim-friendly shirts, knits and jackets. Beyond chinos, Alpha styles are now available in corduroys, cargos and even herringbone fabrics.
British brogue styles in a coated Millerain fabric with leather accents spoke to the brand’s English heritage but in an updated manner, with innovative contemporary patterns such as plaids and camos.
THE TENTS @ PROJECT
The Ryder skinny fit in soft, raw stretch denim is the newest offering from J Brand for fall, along with a dipped indigo technique that creates subtle nuances in “synced” colors such as oxblood, brown and olive.
Kent & Curwen
“Heritage with the dust blown off” is the tag line for British label Kent & Curwen, now owned by China’s Trinity Group. Knit sport coats with waterproof membranes and a liberal use of elbow patches that recall the brand’s ties to cricket are both sporty signatures in the fall collection.
Gant is reintroducing its main Gant collection to U.S. wholesale this fall after focusing on its younger Gant Rugger and Gant by Michael Bastian labels. The original Gant line, now designed by Christopher Bastin, has been given a more sophisticated makeover and has been picked up by Nordstrom.
The fall J. Lindeberg lineup was inspired by the colors and textures of the Stockholm Public Library, an architectural landmark, resulting in elegant double-breasted jackets, windowpane check pants, quilted outerwear and cable-knit sweaters.
High fashion is looking to the street for inspiration this fall, and 10 Deep is leading the pack with its “mixed and mashed” prints that range from tie-dyes and camos to drug-inspired plant patterns.
The Publish brand is a clear example of the trend happening in premium streetwear as the skater boy grows up. The muted camo print pant and updated sweatshirt are appropriate for all ages of men looking for a casual update to their wardrobe.
Billionaire Boys Club
The brand’s iconic dollar and diamond pattern found its way onto a variety of products for fall, including a deep indigo sport shirt and suspenders, shown here with a tapered sweat pant to complete a dressed-up streetwear look.
The eight-year-old brand showed the perfect marriage between tailored clothing and sportswear with a hint of Italian fashion for its Made in Italy collection. The luxury offering included a mixed-media vest with Loro Piana Storm System and a subtle wool plaid.
The outerwear company’s Twill Tech jackets under its 32 Degrees label offered a soft hand and a bevy of technical attributes including waterproofing, heat retention and insulation properties. The jackets, which will sell for $175 to $250, came in 24 eye-popping colors including neon orange and yellow and stark white.
British Belt Company
The venerable English company used authentic Harris tweed — the fabric of the moment — in a variety of accessories, ranging from dopp kit cases to satchels and even a Kindle holder. The most popular was the mixed tweed rucksack, priced to retail at $300, which sported two variations on the fabric.
Slim-fit dress shirts in sophisticated plaids, seasonal fabrics in neckwear and complementary pocket squares were the key trends in dress furnishings for fall. Although the fashion quotient varied by vendor, with designer labels such as John Varvatos and Michael Kors offering more edgy styles, even the more conservative brands have embraced the fashion uptick.